| The days of one-size-fits-all
mass marketing are over. In the changing marketplace, your
company needs a unified marketing strategy to get, keep,
and grow relationships with consumers and business customers.
You must identify and acquire the right customers, and then
work to expand those relationships through real-time, predictive
personalization of your products and services. You need
an integrated marketing solution to make the most of your
critical business information and accomplish those goals.
E.piphany Marketing enables
your organization to maximize the value of every B2C and
B2B relationship. It provides integration across all communication
channels so you can manage coordinated offers and recommendations
through the Web, telephone, wireless devices, e-mail, and
other means of interaction. E.piphany Marketing includes
sophisticated analytics, powerful campaign management tools,
and real-time targeting capabilities that enable you to
effectively focus your efforts. Customer information is
integrated across the enterprise and updated immediately,
so the system recognizes customer behavior and tailors future
communications based on real-time learning. Because the
applications are integrated, intelligence is shared among
them instantly. |