PartnerNet strengthens the bond between a business and its partners, making partners feel like part of the company, rather than a distant arm. With PartnerNet, an organization's business allies have an effective way to know their customers, manage their accounts and turn opportunities into revenue. Following are some of the ways CMS keeps a company and its partners in sync:

Through PartnerNet, a company can instantly pass leads to its partners electronically. A company and its partners can then use PartnerNet to collaborate effective sales strategies online.

PartnerNet offers sales, account management and opportunity management tools specifically designed for partners. These features allow partners to effectively manage every aspect of their unique sales cycle and record details about each deal, such as lead source, estimated value or projected close date.

Partners have at their fingertips complete access to a company's marketing collateral. Partners can download brochures, white papers and product pricing and never have to worry about running out of print material.

An organization can also use CMS to keep partners up to date. A company can notify partners about special offers or incentives. They can post product upgrades and allow partners to download the new information.

Like customers, partners can also access a company's knowledge base to resolve their own customer service incidents. If they can't solve the issue independently, they can order and receive support online without the burden of exchanging phone calls.