ACCPAC
CRM provides applications to organisations that need to identify
and sell to prospects efficiently and provide excellence in
customer service to existing clients. The applications provide
these tools to allow marketing, sales and service personnel
to manage all interactions with prospects, customers and partners.
It is completely Internet and WAP enabled, providing users
access anytime, anywhere via a Web browser or wireless device.
ACCPAC CRM integrates with ACCPAC Advantage Series 5.0 and
Pro Series 7.0 "out-of-the-box" providing authorized
CRM users efficient access to vital customer, partner and
related transactional data.
In today’s highly competitive global marketplace,
customer loyalty is a key element of business success. Businesses
looking to increase profitability must focus on increasing
customer satisfaction and retention while reducing unnecessary
expenses.
The challenge lies in building and retaining customer loyalty
in the modern economy, where shopping around has never been
so fast and easy. The Internet allows companies to keep
customers’ more informed, resulting in increased expectation
levels, making it far more difficult to keep them loyal.
Previously, companies with deep pockets held a decisive
business advantage with the ability to reach more people
at greater distances, and at reduced costs. The Internet,
and other dramatic technological breakthroughs have created
opportunities for small and mid-market businesses to reach
out to those same prospects. Companies today must find creative
ways to increase customer satisfaction, and the value of
the relationship they provide to the client without increasing
costs
Truly customer-centric organizations attempt to ensure
that customers have a consistent, satisfying, and personalized
experience when interacting with the organization. Regardless
of whether they are dealing with representatives from sales,
customer care, support, or how they choose to interact with
you- face-to-face, by phone, or online through the web or
email.
Further complicating this business practice is that the
tremendous information gathered by modern organisations
is scattered across multiple databases in different internal
functional organisations such as marketing, customer support,
sales, accounting and operations. As a result, most organisations
have large quantities of information gathered, but its value
is only minimally realised because employees don’t
have access to all the information needed to provide superior
service. ACCPAC CRM, part of the ACCPAC suite of end-to-end
e-business management solutions, provides small and medium
sized businesses a single portal to all customer information
in a single place, while making the information easily accessible
to everyone who requires access from the desktop, the Internet,
or wireless device. ACCPAC CRM ensures that customers will
have a personalised, consistent, and satisfying experience
in every contact they have with the company-regardless of
where they touch the company or what means of communication
they use.
The result is increased customer satisfaction, loyalty
and dramatic increases in organisational efficiency, resulting
in higher revenues and lower costs.