| Let's cut right to the chase...what's
the primary reason you should consider our solution vs.
our competitors? This depends on how important you think
ease of use is, because we've gone to great lengths to make
BizAutomation CRM the easiest to use full featured CRM solution
on the market. It brings SFA, Service/Support, and Campaign/Marketing
Automation to the world’s most popular application
user interface and data repository – Outlook and Exchange.
The benefit of centralization is that it simplifies CRM
by enabling users to manage customer data from a single
place - Outlook Web Access / Outlook, eliminating double
data entry and maximizing efficiency. Because BizAutomation
is a .NET application, it provides a truly rich browser
interface that enables anywhere / anytime access.
Why should extreme ease of
use and centralization matter to you? Because it promotes
usage. Selling Power magazine took a poll of people working
for companies that implemented CRM and found that only a
small minority were actually using it. The reason we suspect
is because most CRM applications are developed from a technology
rather than a business user's perspective. This results
in feature-bloat, which makes it difficult to do the simplest
and most common of tasks. Because navigating through a maze
of tabs, screens, and buttons, just to enter or access the
most basic of information isn’t acceptable in the typical
work environment, apparently, many users have opted not
to. This adversely affects a company in two ways; it contributes
to the expected productivity loss, and it cripples intelligence,
because without adequate data a company can’t generate
accurate reports that contribute to key decisions relating
to purchasing, competition, and internal procedure improvements.
Our own needs analysis clearly revealed that efficiency
and ease of use was what small business users wanted - so
we listened. And the result ? BizAutomation CRM...a CRM
solution for the rest of us. |