Let's cut right to the chase...what's the primary reason you should consider our solution vs. our competitors? This depends on how important you think ease of use is, because we've gone to great lengths to make BizAutomation CRM the easiest to use full featured CRM solution on the market. It brings SFA, Service/Support, and Campaign/Marketing Automation to the world’s most popular application user interface and data repository – Outlook and Exchange. The benefit of centralization is that it simplifies CRM by enabling users to manage customer data from a single place - Outlook Web Access / Outlook, eliminating double data entry and maximizing efficiency. Because BizAutomation is a .NET application, it provides a truly rich browser interface that enables anywhere / anytime access.

Why should extreme ease of use and centralization matter to you? Because it promotes usage. Selling Power magazine took a poll of people working for companies that implemented CRM and found that only a small minority were actually using it. The reason we suspect is because most CRM applications are developed from a technology rather than a business user's perspective. This results in feature-bloat, which makes it difficult to do the simplest and most common of tasks. Because navigating through a maze of tabs, screens, and buttons, just to enter or access the most basic of information isn’t acceptable in the typical work environment, apparently, many users have opted not to. This adversely affects a company in two ways; it contributes to the expected productivity loss, and it cripples intelligence, because without adequate data a company can’t generate accurate reports that contribute to key decisions relating to purchasing, competition, and internal procedure improvements. Our own needs analysis clearly revealed that efficiency and ease of use was what small business users wanted - so we listened. And the result ? BizAutomation CRM...a CRM solution for the rest of us.